Chapter 3 | When You Should and Shouldn’t Use One

Not every application needs a full cover letter, this is important to know because many job seekers waste time writing long letters that may never be read, while failing to write one when it would actually help.

Use a cover letter when:

• The application specifically asks for one

• If the employer requests a cover letter, provide one (not sending it can make the application look

incomplete).

• You are changing direction

If your CV does not immediately explain why you are applying, the cover letter can bridge the gap.

For example:

• Moving from teaching into learning and development

• Moving from retail management into operations

• Moving from self-employment into employment

• Moving from finance operations into analysis

• Moving from public sector into consultancy

Additionally, a cover letter can help with:

• Career gaps

• Relocation

• Returning to work

• A move from contract to permanent

• A change in sector

• A role that appears diPerent from your recent title

If the role is senior, specialist or competitive

For more senior or niche roles, a tailored cover letter can show thought, judgement and clear alignment.

If you are applying directly to a company

When emailing a company, hiring manager or internal contact, a short cover message or letter gives context.

When you may not need a full cover letter

You may not need a full cover letter when applying through a quick-apply platform, applying through a recruiter who will represent you, the system does not allow one, the application only requires a CV, the role is highvolume and speed matters; in these situations, a short, focused message may be more useful.

Full cover letter vs short cover message

A full cover letter is usually 3–5 short paragraphs, a short cover message may be only 4–6 lines.

Example short message:

Hello [Name],

Please find attached my CV for the [Role Title] position. I bring experience in [area], with particular strengths in

[strength 1], [strength 2] and [strength 3], which align closely with the requirements of the role.

I would welcome the opportunity to be considered.

Kind regards,

[Name]