Chapter 15 | How to write bullet points that show impact
Your bullet points should not read like a job description, they should show:
• results
• improvements
• outcomes
• examples of contribution
• evidence of strength
Start by identifying your strongest examples for each role, choose the examples that best show:
• success
• scope
• problem-solving
• ownership
• credibility
• relevance to the roles you want next
Good bullet points usually include:
• the action you took
• the focus or area
• the result or value created
Strong examples
• Increased operational eHiciency by 22% across a multi-site environment by streamlining staHing models and improving shift planning, resulting in reduced labour costs and improved service
• Delivered a 15% reduction in stock loss and waste by implementing tighter inventory controls and supplier management processes, improving overall cost control and profitability
• Improved customer satisfaction scores 4.1 to 4.7 within 6 months by enhancing service standards, team performance, and resolving recurring service issues during peak periods
Keep them concise, bullets should be:
clean
purposeful
evidence-led
written in plain English
not overloaded with unnecessary words
Avoid starting every bullet the same way, mix your sentence openings naturally as repetition makes the writing feel flat, make sure to avoid empty claims.