Chapter 22 | Writing Style: How to sound strong without sounding artificial

Many people get stuck trying to sound ‘professional, which often leads to:

• inflated wording

• stiH phrases

• clichés

• AI-sounding language

• generic, overused expressions

A good CV voice is:

• clear

• direct

• credible

• specific

• confident

• evidence-led

Choose plain strong wording over inflated wording:

Instead of: Spearheaded transformative initiatives

Try: Led changes that improved delivery across...

Instead of: Dynamic and results-driven professional

Try: Operations professional with experience improving service delivery across...