Chapter 13. Influencers, following and engagement

LinkedIn is not just a static profile, your activity helps shape your visibility. You do not need to post every day, and you do not need to become a content creator. but some level of activity can help your profile become more visible.

Start by following target companies, recruiters in your sector, hiring managers where appropriate, industry leaders, professional bodies, relevant newsletters, people talking about your target field

Then engage by commenting on relevant posts, reacting to company updates, sharing useful content occasionally, posting a short professional reflection, joining conversations in your sector.

Your goal is not to be everywhere, your goal is to be visible in the right places.

For job seekers who do not want to post, commenting is often the easiest starting point, athoughtful comment can put your name in front of the right audience without the pressure of creating original content.